Global sunscreen sales experienced strong growth in 2024 since travel drove a surge in demand the previous year. Consumers are increasingly realizing the importance of protecting their skin from sun damage. According to the market research firm, sunscreen products such as sunscreen sprays, creams, mousses, etc. are experiencing and benefiting from the trend of “skincare-ization” - the expansion of skincare principles and ingredients into cosmetic sun protection, such as sun care treatments aimed at achieving cosmetic and healthy skin. health. Sunscreen products are growing faster than the skincare category as a whole because ingredients typically used on the face, such as retinoids, alpha hydroxy acids and vitamin C, are used in sunscreen products.

Here's a sunscreen product that follows the trend of “skinification”. For example, InstaNatural has launched its new Vitamin C Sunscreen Spray SPF 50, which provides UV protection and hydration in a lightweight, water- and sweat-resistant formula enriched with botanicals such as Vitamin C, Aloe Vera, Green Tea, and Rosemary Extracts, which help to nourish and brighten the skin, as well as help to reduce redness. The spray packaging helps ensure even coverage all over the body.

Wilson sun care category maintains steady plant energy growth and dynamic present value growth. Becoming a very attractive category in the beauty and personal care space. Consumer interest in Wilson's sunscreens has increased, as evidenced by data such as social media trending topics and airtime.