In December 2025, the liquid foundation spray project was officially launched. Without rushing into a trend, Wilson first took the time to conduct 3 months of market research and user interviews, analyzing the strengths and weaknesses of dozens of similar products on the market. We incorporated the needs of different skin types, such as dry, oily, and sensitive skin, as well as the pain points of various scenarios like commuting, dating, and outdoor activities, into the core principles of our development.

In December 2025, the liquid foundation spray project was officially launched. Without rushing into a trend, we first took the time to conduct 3 months of market research and user interviews, analyzing the strengths and weaknesses of dozens of similar products on the market. Wilson incorporated the needs of different skin types, such as dry, oily, and sensitive skin, as well as the pain points of various scenarios like commuting, dating, and outdoor activities, into the core principles of our development.

When the product finally launched, Wilson were both nervous and excited. And when the first order popped up in the backend, the entire team was ecstatic. It wasn't just a string of cold numbers; it was the recognition of our users and the best answer we had crafted over hundreds of days. From the first order to the tenth, to the hundredth, every order and every positive review made us even more determined: making products with heart will always be noticed.

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