According to market data, the size of China's effective skin care market has reached 30.8 billion yuan in 2021 and is expected to increase to 175.7 billion yuan in 2025, with great potential for development. With the advancement of consumer skin care awareness, functional skin care is developing in the direction of refinement. Anti-aging, whitening, repair, soothing, and acne are the five most concerned effects, and they have become the "must-compete" of major skin care brands ". On the other hand, with consumers' pursuit of nature, safety and efficacy, plant resources with Chinese characteristics, mainly composed of Chinese ingredients, have become the efficacy raw materials sought after by beauty brands, and are also the hot spots pursued by ingredient parties.

This means that for the brand, the foundry that can meet the following three points will exist like a tiger: first, it has a rich raw material library, especially in Chinese ingredients; Second, it has a fast market response and can have a keen insight into the efficacy trend; Third, it has core R & D strength to create differentiated competitiveness.

"Efficacy skin care customization expert" Wilson Cosmetics Co., LTD. Is just a typical representative of all three-taking scientific and technological innovation as the cornerstone, relying on the advantages of the parent company, combining with the market trend, tailor-made customized raw materials with professionalism, exclusivity and efficacy for the brand, covering but not limited to exclusive ingredients, helping the brand to break through. In terms of products, ODM products are the main products, focusing on the seven exhibition areas of core raw materials, aerosol, beauty makeup, personalized single products, head/body care and modeling series, with rich categories, which can meet the product selection needs of different customers. -Since its establishment, Wilson has been constantly innovating and developing efficacy products according to market demand, empowering the brand with scientific and technological innovation