Wilsoncosmetics Co., Ltd
ZhangJingCheng
Jul 27, 2024
Wilson to "factory branding" jump
The end of business is brand value, and the end of brand value is cultural output. As a manufacturing enterprise, Wilson realized that the manufacturing industry can not only do production, in addition to strengthening research and development innovation, product quality and other "hard power", but also in brand marketing, aesthetic culture and other "soft power" industrial upgrading.
Since entering China, Wilson has experienced the epidemic and the upgrading of cosmetic regulations and supervision, which has made it constantly upgrade and iteration, promoting the cosmetics ODM to enter the 2.0 era.
"The 1.0 era of previous technology and hardware has passed, and now ODM enterprises are competing with 'brand' thinking." Wilson is well aware that cosmetics ODM companies are not just simple concept planning and product production, but need to truly understand the market demand and combine with the characteristics of the brand to make a mature complete program and tell the story of the product itself.
Wilson's brand has a decades-long history of providing high quality aerosol cosmetics. All of our aerosol cosmetics undergo rigorous quality testing to ensure the uniformity and stability of each spray.